![]() ![]() Continually measuring and tweaking your campaign to optimize is the secret that separates good marketing from great marketing. We always recommend A/B testing and experimenting before you decide to double down on a particular campaign’s budget.Ĭongratulations! After you’ve completed Step 4, your campaign is live. If your campaign isn’t working it may not necessarily be because you’re not spending enough. Bidding is an art in and of itself, and you can learn both the basics and more advanced techniques now.Īs we note in our guide, LinkedIn also uses an auction system that rewards engagement with visibility even beyond spend.
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